primainfo aims to produce innovative and intuitive web-based software in niche markets. Being responsive to client requirements means we can't beat the market on price so we don't aim to compete with high-volume, prescriptive producers of 'one size fits all' - but we can adapt our products to suit individual need.

We don't have a permanent workforce - we grow and shrink to fit the project by use of partnerships or by project management of sub-contractors. This makes us able to respond to projects according to need and helps keep our costs under control.

Technology Director - Elaine Purse

Elaine has long experience of software development and data management.

My main concern is to create software that is easy to use and a pleasure to navigate while at the same time giving you the information you need to do your job, to set policy or to make a difference to someone's life.

My aim is to make the software disappear - only the data matters.

Creative design and clear structure can make a huge difference to how you experience the web. We do our best to achieve both.